The Retail Expert simulates the business operation management in a convenience store for students to understand the consumption and transaction data of store management, product management, personnel management, sales analysis and procurement management so that students can understand how to make use of various management tools to increase the profitability and turnover rate etc.

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The manager of a convenience store, who chooses a certain area in the city, must operate with his own funds, and can decide the purchase of goods, pricing and employment of personnel, etc., with the active goal of striving for the maximum net profit, so as to avoid shortage of cash, causing the store to close.